There are DIY skills every modern marketer should have in their virtual toolbox to handle the numerous small tasks which need to be frequently performed online. Tackle the simple stuff yourself when you can – quickly and inexpensively – and only outsource the big hairy jobs. So, do you have the digital chops to get the everyday basics out of the way?
You Should Know How To:
1. Customise the branding elements on Facebook, YouTube, Twitter, Pinterest and Google+ (if you have a presence on these platforms).
2. How to activate and deactivate automatic cross-posting between social media platforms.
3. Adjust your personal privacy and visibility settings on Facebook, LinkedIn and Google+.
4. Use permalinks to link to specific posts on blogs, Facebook, Twitter, Pinterest and Google+.
5. Comment on a blog post, and comment on a comment.
6. Use a wizard tool to manually create one or more of the following social share buttons for a webpage: Facebook Like, Google +1, Twitter Tweet, Pinterest Pin-It or LinkedIn Share.
7. Upload a video file to YouTube, and then embed that same YouTube video back onto your webpage.
8. Subscribe to a specific blog, YouTube channel or podcast series.
9. Apply hashtags to a post, search on specific hashtags within a social media platform, and know the meanings of basic courtesy hashtags such as #HT (hat-tip).
10. Compress the file size of an image for web use, change its horizontal or vertical orientation, or resize it to a specific pixel width and height.
11. Add text as an overlay to a digital image, e.g. general text, a brand name or a URL.
12. Customise the metatitles and meta descriptions on your own webpages or blog posts.
13. Insert a hyperlink into a webpage.
14. Insert an image onto a webpage and add alternate text to it for increased search visibility.
15. Create a basic customised Google Map.
16. Embed an interactive Google Map or a Streetview frame into a webpage.
17. Post an online review for a specific business (and how to delete it later if you choose).
18. Run a search engine keyword query which is limited to blog or forum results from a specific country.
19. Clear cookies from your browser and surf the web anonymously using a free proxy server.
20. Open a Google Analytics account and set up visitor tracking for your website or blog.
21. Scan a QR code, and how to create your own QR codes selecting from multiple response options.
22. Reuse other people’s digital content under the conditions of an assigned Creative Commons licence.
23. Apply Creative Commons licencing to your own original online content.
24. Claim the Google+ Local business listing for your organisation or business.
25. Provide an ‘owner response’ to a Google+ Local review of your organisation or business.
26. Use a free voice and video conferencing platform such as Google+ Hangouts or Skype.
27. View the cached search engine version of a webpage when a website is down or the page has recently been deleted.
Image by Visit Greece