The skills and temperaments required to perform brilliantly across all aspects of social media are too many to fit inside one person. But if such an individual did walk the earth here’s a glimpse of what she’d be capable of performing:
Capital ‘R’ Responsive
Tireless responder to an ongoing slew of comments and questions that are posted daily across her charge platforms. Her return comments and acknowledgements are timely, original (not canned), and sparkle with genuine warmth.
Hosty with the Mosty
Instinctively gets the notion of community – proactively engages people she’s never met and pulls them willingly into her social nexus. And she’s tough enough to enforce community fair play: you’re a welcome houseguest, but leave your shoes (attitude) at the door – or else.
Bear Armor
Handles online barbs (and Barbarians) with unflappable grace: the ill-tempered complaints, the snide one-liners and the serial whiners.
Tester and Measurer and Re-Tester
Relies heavily on data, both from her social media platforms and her website analytics. Borderline obsessed with which types of her content gets shared the most, by whom, and at what times. She is constantly fine-tuning a matrix of variables to maximise her social reach and engagement.
Business Operator
Knows that social media is a means not an end – the business must ultimately benefit in some tangible way. Maintains a focus on increasing conversions that lend value to her organisation, not just boosting followers and likes on the public scoreboard.
The Write Stuff / Thought Leadership
Loves to write, and writes well and fast. The blog is the centerpiece of her social media efforts – she has established strong credibility within her industry sector for deep-diving on a range of topical subjects.
Content Wolf Inside the House
Always on the look-out for practical and story-based content, she has convinced her work colleagues of the importance of helping her write posts for the corporate blog, take more pictures and videos of their business processes in situ, and to appear occasionally in her business videos.
Image Conscious
Feeds her hungry social media babies with a steady diet of images. While simultaneously tweeting she can snap an image, crop it to precise pixel dimensions, change horizontal orientation, apply a filter, overlay text, and compress the file size. She also knows how to source great online images for free under Creative Commons licensing.
Photographer and Videographer to the Stars
Carries her trusted Sony NEX-7 HD video camera with her EVERYWHERE. Never misses an opportunity to capture an evocative image or an engaging video snippet which she can cycle through one or more of her social media channels.
A Human Filter
Oragniser of other people’s online content. Repackages and passes on the best stuff she discovers during her web travels, so long as it’s relevant to the needs of her audience.
Web Monkey
Bends and twists the web to her will: hacks basic bits of code, embeds iframes and snippets of JavaScript with ease, eats RSS feeds for breakfast, and installs campaign specific tracking codes quicker than you can say ‘conversion’.
I Robot
Never eats, sleeps or goes on holiday – that’s for wimps.
Image by by vpickering
Oragniser. That’s what I feel I am sometimes. Trying to do everything you’ve listed here wears me ragged, too. I really like this term, Tim. I could apply it to organising the clean- up after an event, securing space in a newspaper or magazine, or working out what to wear to an event. Sometimes it’s what we do accidentally rather than what we do on purpose that helps another person achieve clarity and sanity in this mad world!
Cheers!
Leanne