Many executives use ChatGPT but fail to harness its full potential—structured prompting, deep research tools, and workflow automation—leaving significant opportunities for efficiency and innovation untapped.
Led by Tim Martin, AI & Business Expert, this course bridges the gap between basic use and confident, strategic application, ensuring participants understand ChatGPT’s most powerful business functions.
Program topics
Key Workplace Applications
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Research & Insights – Using ChatGPT for deep research, trend analysis, and information synthesis.
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Data Analysis – Extracting actionable business insights from structured market reports, business analytics, spreadsheets, and more.
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Synthesis & Reporting – Summarising and structuring complex information into clear, concise insights.
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Writing & Editing – Enhancing content creation for reports, presentations, and stakeholder communications.
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Ideation & Creativity – Generating innovative strategies, solutions, and business ideas.
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AI Video Avatars (Synthesia) – Creating AI-driven videos for internal training, stakeholder engagement, and marketing communications.
Foundational Knowledge
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The Evolution of Generative AI – Understanding key differences, strengths, and limitations of major models like ChatGPT, Anthropic Claude, and Google Gemini.
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Current Workplace Capabilities – Exploring how AI is transforming business operations and decision-making.
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Structured Prompting Techniques – Learning how to craft precise, high-quality prompts for the best results.
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Knowledge Grounding Techniques – Ensuring AI outputs are accurate, reliable, and relevant to business needs.
AI Assistants & Customisation
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Building & Optimising AI Assistants – Leveraging ChatGPT's 'Projects' and 'GPTs' to automate workflows, enhance productivity, and streamline operations.
Advanced Tools & Research Applications
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Deep Research with AI – Utilising ChatGPT for comprehensive research, data extraction, and market intelligence to produce well-structured research reports.
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Editing with ChatGPT ‘Canvas’ – Refining and enhancing written content using advanced AI-assisted editing tools.
Risk Management & AI Policy Development
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Managing AI Risks – Recognising limitations such as hallucinations, bias, and misinformation while ensuring responsible adoption.
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Internal AI Governance – Establishing best practices, policies, and compliance strategies for AI use in organisations.
Your instructor
Tim Martin
Tim is a leading AI educator and commentator specialising in generative artificial intelligence.
More about TimFAQ
SPOTS LEFT
12FORMAT
Face-to-face
DURATION
1 Day
STARTS
Wednesday 16 April9:00am - 4:30pmQUANTITY
VENUE
Opus Workspaces
Level 13, 200 Queen Street Melbourne, VIC 3000PRICE
$895
20% DISCOUNT when booking 2+ courses or 2+ people. Discount applied at check-out.
- Enrol
What participants thought

Michelle S
Office Manager
Absolutely fantastic workshop! A really great intro. I gained valuable knowledge that I can easily apply to my business. Highly recommend.

Andrew W
Managing Director
Thank you...Thank you... It is so refreshing to learn from someone with such a deep understanding and can explains things in such a practical way. I put it all to work straight away. Well done Tim :)
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