Many executives use ChatGPT but fail to harness its full potential—structured prompting, deep research tools, and workflow automation—leaving significant opportunities for efficiency and innovation untapped.
Led by Tim Martin, AI & Business Expert, this course bridges the gap between basic use and confident, strategic application, ensuring participants understand ChatGPT’s most powerful business functions.
Program topics
Key Workplace Applications
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Research & Insights – Using ChatGPT for deep research, trend analysis, and information synthesis.
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Data Analysis – Extracting actionable business insights from structured market reports, business analytics, spreadsheets, and more.
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Synthesis & Reporting – Summarising and structuring complex information into clear, concise insights.
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Writing & Editing – Enhancing content creation for reports, presentations, and stakeholder communications.
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Ideation & Creativity – Generating innovative strategies, solutions, and business ideas.
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AI Video Avatars (Synthesia) – Creating AI-driven videos for internal training, stakeholder engagement, and marketing communications.
Foundational Knowledge
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The Evolution of Generative AI – Understanding key differences, strengths, and limitations of major models like ChatGPT, Anthropic Claude, and Google Gemini.
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Current Workplace Capabilities – Exploring how AI is transforming business operations and decision-making.
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Structured Prompting Techniques – Learning how to craft precise, high-quality prompts for the best results.
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Knowledge Grounding Techniques – Ensuring AI outputs are accurate, reliable, and relevant to business needs.
AI Assistants & Customisation
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Building & Optimising AI Assistants – Leveraging ChatGPT's 'Projects' and 'GPTs' to automate workflows, enhance productivity, and streamline operations.
Advanced Tools & Research Applications
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Deep Research with AI – Utilising ChatGPT for comprehensive research, data extraction, and market intelligence to produce well-structured research reports.
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Editing with ChatGPT ‘Canvas’ – Refining and enhancing written content using advanced AI-assisted editing tools.
Risk Management & AI Policy Development
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Managing AI Risks – Recognising limitations such as hallucinations, bias, and misinformation while ensuring responsible adoption.
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Internal AI Governance – Establishing best practices, policies, and compliance strategies for AI use in organisations.
Your instructor
Tim Martin
Tim is a leading AI educator and commentator specialising in generative artificial intelligence.
More about TimFAQ
SPOTS LEFT
19FORMAT
Face-to-face
DURATION
1 Day
STARTS
Wednesday 30 April9:00am - 4:30pmQUANTITY
VENUE
The Executive Centre
Level 24, Three International Towers, 300 Barangaroo Ave, Sydney 2000PRICE
$895
20% DISCOUNT when booking 2+ courses or 2+ people. Discount applied at check-out.
- Enrol
What participants thought

Susie M
GM - Marketing & Sales
I would recommend Tim's training sessions to anyone. The content was relevant and tailored to the audience. Tim's delivery was very clear and concise and made for an enjoyable training experience for our team.

Julie H
Insights Specialist & Research Director
Tim makes light work of this course, proving that no matter what you think you know there’s another element that might just be the missing piece of the puzzle. Very helpful and engaging way to spend a day unlocking potential from many angles. Highly recommended.
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